There is no doubt that social media plays a substantial role in retail today. Many brands use it to advertise their products and interact with their customer but today I’m going to be talking about Vans. Vans for me were always durable, stylish and most importantly relatively cheap. today Vans makes shoes not only for skateboarding which was their original purpose but also for lifestyle, snowboarding, surfing and BMX riding.
I think Vans mostly uses Instagram to interact with others. they have their official @vans account where they publish products from different ranges but the main one is lifestyle. Another one, and the one which I personally follow is @vansskate. there they post content ranging from news from the events they sponsor to new colourways or models of their pro series shoes built specifically for skateboarding. As well as that they post a lot of clips from skate videos which include pro skaters who ride for Vans.
On the official page you can get featured by posting a photo of yourself in vans gear and tagging them.
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