About a year ago now, a famous designer Virgil Abloh released a collection in collaboration with a popular shoe brand Nike which was named “The Ten”. The collection consisted of nine Nike shoes and a Converse with a twist to them. The shoes were split into two sub-collections – “Ghosting” and “Revealing”. The “Ghosting” shoes
used some translucent materials and “Revealing” meant some of the aspects of the shoe were intentionally unfinished, with raw edges and stitching holes just left there with no actual stitching inside.
Today I’m only going to be talking about probably the most hyped shoe in the collection – the Air Jordan 1. Not long after its release, shoe with a retail price of $190 was reselling for almost a thousand and the price was rapidly rising from there on. Today, as of writing this, a deadstock shoe size 8.5 US resells for $3,200 on StockX. But it’s not only the Off-White x Nike shoe that is rising in price like crazy, it’s almost every other Jordan 1, especially the “Chicago” colourway which inspired Virgil’s version. Obviously, Jordans have been around for a while and still were resold for much higher their retail price but with the release of “The Ten” the demand grew exponentially and the shoe became even more expensive.
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