John Lewis #EltonJohnLewis
In this advert Elton John is shown in different moments throughout his career in a reversed timeline. In my opinion this advert shows how one gift may be more than just a gift and can inspire the person to do big things. In fact, this is said in the advert itself: “Some gifts are more than just a gift”. Out of the three I chose, I think this is my favourite, mostly because of the song but also evoked different emotions such as happiness and peace which all Christmas adverts should do.
https://www.youtube.com/watch?v=mNbSgMEZ_Tw
Sainsbury “The Big Night”
The next advert is by Sainsbury and it presumably shows a school Christmas performance. I think this advert has a very happy vibe to it. The tagline to this advert is “We give all we’ve got for the ones we love” and with that I assume Sainsbury wants to show that they really care about their customers and give them all the best they’ve got.
Marks & Spencer “Must-Haves”
And the last ad comes from Marks&Spencer. It’s called “Must-Haves” and indeed, in the video it shows you a lot of essentials you might need during the holidays or any other season. in my opinion this was the least memorable of the three and I think it has to do with the fact that it didn’t spark any emotions. It was quite fast paced and it seemed to just list things. There was also no story unlike the others.
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