Negatives of social media in retail

In today’s world, social media plays a huge part in building a business. With its help companies can promote their products and get feedback. There are even services that pay money to people for completing branded surveys so the company can get information on how people feel about a product or service.

But we can’t deny that there are many negatives to social media and how it affects businesses. One of those includes having people criticize your business on forums and really anywhere. A lot of people today, before trying a new product, going to a restaurant or just visiting a shop, go online and read reviews. On the one hand, this way companies get to know what they can improve on, but on the other hand, their competitors may spread false information to get people to buy their products rather than yours.

In conclusion, in my opinion, social media has more positives than negatives and without it some businesses couldn’t grow to the size they are today.

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